Innovate UK back new product that could impact UK creative sector


Following support from Creative UK’s investment-ready programme, Evolve, the team behind GeoStories has recently been awarded funding through the Innovate UK Creative Catalyst Grant. The funding will be used to develop a brand new product that will prove transformative by providing a highly cost effective route to creating mobile experiences that are easy and quick to produce.

GeoStories is a Yorkshire based company that has developed an immersive mobile experience that uses GPS location technology to tell compelling stories enhanced by rich visual content and AR, all accessible to the user via the GeoStories app.

The Innovate funding will be used to make an online storybuilding tool where anyone can easily make and share mobile experiences with all the GeoStories features - audio, GPS triggers and video, as well as Augmented Reality. Experiences will be published to an app.


The product will be available to organisations to make their own mobile experience via a licencing model at a fraction of the cost of producing a bespoke app experience. They will easily be able to make and publish their experience to an app which will then be accessible by the public. Initially targeted to marketing and creative agencies, the new product will be launched in early 2024.

The team received high praise on their application for funding:


“The solution being proposed here is highly innovative, builds on existing good works and could have strong positive impact in creative sectors in the UK and internationally. This is a genuinely strong case.”